All you need is a word...
You bring the style, we'll bring the word~
About the Founder
All you need is a Word...
Tracy Mitchell founded her brand in 2024. Her love for acronyms has been a gift that comes easily and naturally for her. She loves sharing acronyms with everyone she meets! Her friends and family have been blessed to receive words from her that motivate, encourage, inspire and uplift them. The Acronym Platform is a place for friends and family, and is quickly becom-ING a worldwide known brand for everyone.
The ING "I Need God" collection was inspired by Tracy's tribulation. While in the shower one day, she was venting out loud and talking to God about her day and how she needed Him while travel-ING, work-ING, lov-ING etc. She realized she needed God for everything! At that moment, it was like she heard God say, "Exactly" then the letters ING were very clear in her head. Her spirit knew it meant, "I Need God" Tracy quickly got out of the shower, wrote the vision and the rest is history!
Tracy's love for words began as a child. Particularly acronyms. She has always shared her gift of acronyms and words with family and friends. Grow-ING up in a family of seven girls, where she was the oldest, she spent lots of time creat-ING and sell-ING things. Her sisters were her guinea pigs. They were her models, customers, employees and her students when they played school. Tracy's parents were entrepreneurs, so it was destined for her to flourish into the Entrepreneur she is today. Welcome to The Acronym Platform, LLC, where all you need is a word.
“My primary mission with the ING collection is to fuse style with words as a platform to bring God glory", says Tracy.
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Daily 10:00 AM — 7:00 PM